News
Fully managed reference site solution reduces costs
AGB Nielsen Media Research Lab announces the completion of a reference-site solution that significantly reduces reference signature collection costs in a digital environment. Each compact unit is able to provide up to 64 different digital programs, regardless of platform (satellite, terrestrial or cable) and as many units as needed can be used. Among the various signature methods that reference sites can utilize at a fraction of the size and cost will be AGB Nielsen’s proprietary Content Tracking System (CTS).