News
IPTV Monitor Interface Now Available
AGB Nielsen Media Research Lab has successfully developed the IPTV Monitor—the first and only device able to positively identify the source and content of internet TV, other live-streaming material and video-on-demand. Our very important achievement makes IPTV (Internet-Protocol Television) measurement solutions available for this increasingly significant TV audience segment.
AGB Nielsen Media Research Lab, based on an initial study and product specification from the Nielsen Engineering and Technology group, has responded quickly to the rapidly expanding IPTV market and is the only television audience measurement provider capable of measuring viewing of the millions of IPTV users in Europe and Asia that access television content over their broadband connections. There are over 500 IPTV service providers globally and many more telecoms view IPTV services as a critical objective. A continued strong growth of IPTV is predicted in all major markets. IPTV is set to become a mass market proposition that AGB Nielsen Media Research Lab is now prepared to manage.
The IPTV Monitor is a non-invasive solution that can not only identify viewed content, but also measure interactive responses made by panel members when accessing services via a set-top-box or PC monitor. This is achieved without needing coded signals or a huge audio signature reference library.
The IPTV Monitor is yet another valuable asset in the multi-engine TVM5 series peoplemeters and it is compatible with the Nielsen Media Research AP meters. the IPTV monitor is now available for use in AGB Nielsen Media Research countries worldwide. Testing is going on now at Nielsen Media Research for use in the US market.