News
New Meter that Counts
A new non-intrusive TAM meter is available from AGB Nielsen Media Research Lab. This important development results in a meter that can count the viewers in a room, instead of relying on panel members and guests to log themselves in. By early 2010, this new meter will be enhanced so that it has the ability to actually identify viewers--instead of just counting them. This will be the first meter of its kind in the world and further simplifies panel participation. Viewers no longer need to sign in; just by coming into the room, panel members are identified and credited with viewing. When the viewer leaves the room, the meter will recognise that the person has left and automatically stop counting that viewing. This sophisticated, but easy to use plug-and-play meter will only need an electrical outlet to be ready for action.