About us
AGB Nielsen Media Research Lab was founded in 1999 by Vladimir Polic and AGB Nielsen Media Research Media Services S.A. of Switzerland. At the beginning of 1999, Vladimir Polic presented the very first non-intrusive meter to the global market: the TVM4 peoplemeter. Later in that year, AGB Nielsen Media Research Lab, in cooperation with AGB Nielsen Media Research Media Services, won the tender for TAM measurement in Australia with the TVM4 meter.
In 2000, AGB Nielsen Media Research Lab introduced in the TVM4 the Content Tracking System (CTS) used to detect previously recorded programs (time shifted viewing-TSV) as well as used broadcaster identification as an alternative method for channel detection. With this very advanced and powerful meter, AGB Nielsen Media Research won the prestigious BARB tender in the United Kingdom in 2000.
In response to the challenges of rapidly changing TV technology that use different systems of broadcasting, AGB Nielsen Media Research Lab has developed a multi-engine approach to TV measurement where the combination of measurement methods compensate for the inherent weaknesses of using any one technique. This has all been brought together in the TVM5 meter. It uses its powerful range of detection tools to operate as easily in new digital environments as it does in the classic analogue world.
Today, AGB Nielsen Media Research Lab’s most advanced detection solution is in the field of IPTV and is featured in the TVM5 and new TVM5 Lite meter. TVM5 Lite is designed to be just half the size of the TVM5 meter and contains almost as many features. This development again proves that AGB Nielsen Media Research Lab is still one step ahead, drawing from its rich field experience and using the newest technologies available to develop and support the most innovative and accurate TAM meters. The TVM5 Lite meter is expected to spread rapidly to new and existing markets in 2007 and 2008, using an updated signature matching technology and providing lower cost measurement solutions.
AGB Nielsen Media Research Lab supports over 50,000 TVM series peoplemeters that are being used day in and day out all over the world to completely and accurately measure television audiences.